Whenever a customer interacts with any part of an IT system there is an opportunity to provide a great user experience (UX) and the risk of providing a poor one. Users experience an IT system in many ways – through interacting with an interface, interacting emotionally and through the design and graphics of the system. The process of User Experience Design focuses on improving the loyalty and satisfaction of customers by increasing he usability of a product.
By applying and following lean UX principles our team are able to focus on solving user’s problems, engaging in collaborative design and measuring KPI’s so that our solutions provide a user experience that is memorable for all the right reasons.